• retailers

Now is something HUGE happening! Minnä Särelä takes her awesome concept store Paloni to New York during fashion week. She’ll lead 27 independent Finnish labels to a pop-up shop there and Vietto is a lucky one of them! Pop-up shop will be situated in IvanaHelsinki New York store and it’ll be open from 11th to 28th of February.

Finnish PR Agency Sugar is taking its ethical and ecological labels to a pop-up shop in Berlin for the rest of the year. Participating labels are Character, Nurmi, Virkkuukoukussa, with love Sanna Hopiavuori and Vietto. ecoShowroom lies in the very heart of Berlin, at the Alexanderplats, and it’s running as a shop the whole Christmas season.