Recent consumer reports tell that there´s growing demand for domestic made clothes and textiles in Finland. While biggest Finnish fashion brands like Marimekko, Luhta and Reima have taken their production to other countries after cost efficiency and labour force, it has offered position for small labels to respond to the consumers request.
Vietto´s production has been 100% Finnish since the brand started in 2007. This year production capacity has grown since Vietto teamed up with a new subcontractor PaaPii Design. At the moment Vietto`s clothes are partly made in Kokkola in a clothing factory which employs ten people. Short delivery distances, transparency of the production methods and supporting Finnish employment are corner stones for Vietto as an ecological and sustainable fashion brand.
Consumers thrive to know where their clothes are made. This growing trend has created opportunities for PaaPii Design and other Finnish clothing factories to open new sites. While searching for a new subcontractor it became evident that it is not an easy task. Some of the inquiries did not even get a response. Co operation with PaaPii however started swiftly and the new line “Longing for distance” is a perfect example of the Finnish knowhow that the article in Helsingin Sanomat recently presented.
Vietto has been awarded the Key Flag and Designed in Finland marks from Association for Finnish Work. The Key Flag Symbol can be awarded to a product manufactured in Finland. The domestic content of a product or service must be at least 50 percent. The Design from Finland mark may be awarded to a product designed in Finland, provided that the company has demonstrably invested in Finnish design. Vietto products are sewn in Ompelimo M.Suvinen in Helsinki. There’s a whole article about Vietto production coming soon! Afternote: There’s whole page about Vietto’s responsibility including production here!
In the end of April MASHUP pop up shop will gather great group of Finnish designers to pop up space at Bassoradio. Superb selection of fashion, shoes, jewellery and home decor will be available at Unioninkatu 25 for two weeks. MASHUP pop up shop starts on Monday the 20th of April and closes on Sunday the 3rd of May. On first day’s evening celebrates the opening party starting at 6 pm.
It’s happening in the heart of Helsinki city on mid October: ten of the most intriguing Finnish designers take over Lasipalatsi Akkuna space. It’ll be full of superb inventive fashion, shoes, bags, jewellery and even furniture pieces. Vietto will bring in the most wonderful knit garments of the season plus some selected classic pieces of clothing. ONE HOT MINUTE! pop up shop opens on Monday the 13th of October and stays over for a week. On Monday evening celebrates the opening party starting at 6 pm.