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The origin of clothing and the conditions of production have  delightfully attracted increased attention during last years. In addition to use of ecological materials, there is a growing interest on other parts of sustainability as well.

Responsible production has been a basis for Vietto from the very start of a label, since 2007 when Vietto was founded. Products are designed to keep their attractiveness and last long in use, both esthetically and physically. In the early days, Vietto used mostly upcycled materials, and they still play a certain role in the production. As the business has increased, also other sources of ethical materials have been introduced.

All Vietto products are manufactured entirely in Finland. Most of the garments are sewn in small series as atelier work in Malminkartano, Helsinki. Subcontractor is dressmaker’s shop named Ompelimo M.Suvinen, where machines run with wind power. Vietto clothing is also sewn by a small company called Sik-Sak Tupa in Hattula.

The production chain of Vietto is completely transparent and production will be kept in Finland also in the case of expanding business. Short delivery distances and good relationships with retailers guarantee the flexibility. Delivery quantities are small, so the products are made only due to demand. Vietto is also able to fulfil customers’ hopes for little changes in measurements or other small modifications.

Minna Kaartinen, the designer of Vietto and dressmaker Maarit Suvinen in Fashion Revolution campaign picture.

Most of the organic cotton, bamboo/lycra and different kind of merino wool knits that Vietto uses are from Orneule. Merino wool is mulesing-free which means that it’s more ethical from the point of view of animal welfare.

Significant part of the materials consists of Finnish textile industry surplus fabrics. Those fabrics have been left over in clothing industry’s former production and are often too small amounts to be used in a bigger scale production. Vietto has found inventive ways to use left over fabrics and this has decreased the need to use totally new material.

So far, the only fabric that comes from abroad is the 100% hemp. The most ecological type of hemp, mechanically processed hemp fiber, is produced in Romania.

The brand new fibers based on recycled and cellulose materials are developing quickly and advancements are followed with big excitement. Vietto is ready to take new ecological materials into the production as soon as they appear in the market.

Vietto collection includes many different print products that have their very own distinctive style. Prints have got their inspiration e.g. from architecture, art and nature. Prints are designed by Minna Kaartinen in collaboration with Nina Kaartinen.

At the moment, all the prints are produced by Vietto using foil print method. Print is cut very precisely from the foil and then it’s pressed to the fabric with heat and pressure. This method allows vibrant colours and is also economical in material use. The foil material is made in France. Prints have proven to be very durable in use.

Recent consumer reports tell that there´s growing demand for domestic made clothes and textiles in Finland. While biggest Finnish fashion brands like Marimekko, Luhta and Reima have taken their production to other countries after cost efficiency and labour force, it has offered position for small labels to respond to the consumers request.

Vietto´s production has been 100% Finnish since the brand started in 2007.  This year production capacity has grown since Vietto teamed up with a new subcontractor PaaPii Design. At the moment Vietto`s clothes are partly made in Kokkola in a clothing factory which employs ten people. Short delivery distances, transparency of the production methods and supporting Finnish employment are corner stones for Vietto as an ecological and sustainable fashion brand.

Consumers thrive to know where their clothes are made. This growing trend has created opportunities for PaaPii Design and other Finnish clothing factories to open new sites. While searching for a new subcontractor it became evident that it is not an easy task. Some of the inquiries did not even get a response. Co operation with PaaPii however started swiftly and the new line “Longing for distance” is a perfect example of the Finnish knowhow that the article in Helsingin Sanomat recently presented.

PaaPii design’s factory in Kokkola is producing Vietto’s new collection.

Vietto has been awarded the Key Flag and Designed in Finland marks from Association for Finnish Work. The Key Flag Symbol can be awarded to a product manufactured in Finland. The domestic content of a product or service must be at least 50 percent. The Design from Finland mark may be awarded to a product designed in Finland, provided that the company has demonstrably invested in Finnish design. Vietto products are sewn in Ompelimo M.Suvinen in Helsinki. There’s a whole article about Vietto production coming soon! Afternote: There’s whole page about Vietto’s responsibility including production here!

Beautiful boutique Cilla’s is the latest Vietto retailer in Helsinki. Shop is located near Hietalahti market place at Lönnrotinkatu 39. Check out the selection with lovely soaps, home decor, jewelry and also clothing.

Cillas

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