Vietto hand knitted forest green scarf

In shops and fashion markets, customers sometimes ask, why Vietto products are so expensive. The short answer is that Finnish work costs. But do products really cost a lot and where to compare prices?  

The starting point for Vietto is that all products are manufactured in Finland. Also fabrics used in clothes are predominantly knit in Finland. Although the Finnish origin increases costs, it is the best way to guarantee ethical and responsible production at the highest possible level. Local manufacture also helps to save materials and make the production more ecological. Delivery quantities and storages are small, so the products are made only due to demand. Some products, such as the hand printed Urban Art deco dress, are made only when ordered by a customer. In addition, co-operation with local sewers makes it easier to use the fabrics most efficiently, for example by using leftover from the production of large garments in the manufacture of small garments.

Because products are not stored in large quantities, there is no need to have big seasonal sales. This is taken into account in pricing, and there are very limited opportunities to reduce the prices. Some people wonder why Vietto does not have sale offers. In reality, prices are already bargained so that as many customers as possible could acquire a Vietto dress or cardigan at any time. However, Vietto organises occasional campaigns, where products can be found at small 10–20 % discount. Furthermore, Vietto arranges stock sales twice a year selling last pieces and samples at very reasonable prices.  

If you compare Vietto products to other Finnish labels, you can notice that Vietto’s prices are in fact more affordable than many others. This is explained by the lack of discount margin in the prices. You can always buy a Vietto product without needing to worry that the same garment would cost only half the price next week. This can reduce the temptation to do impulse shopping just because of low prices. Because of the small margins in the cost structure, Vietto has not been able to offer its products in chain stores. Vietto clothes and accessories are available at Vietto web shop and selected retailers.